Private label products defined as market branded products, all rights of which belong to the brand owner and offered for sale in Tea and Coffee products by the company named Great Atlantic and Pacific Tea in the USA in 1863 for the first time in the world, occupy an important position in the total retail market in many countries of the world, especially in countries with high level of development such as America and Europe.
Private label products priced with cost-based pricing method offer the same basic benefit to retailers and consumers at a much more affordable price compared to manufacturer branded products and it provides social benefits to all stakeholders, as well as economic benefits, especially during times of economic recession, when purchasing power decreases.
Private label products, which are of equivalent quality with manufacturer products, are used safely by all economic and social segments today.